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The Kraft Heinz Company announced it created the first ketchup racetrack ramp in the world. It is called the “Slowmaster 57” and this limited-edition item will be available on some e-commerce platforms and specialty gaming coffee shops or cafés.
Inspiration for the Slowmaster 57
According to Campaign Middle East, Kraft Heinz created the ketchup racetrack ramp using the company’s own “quantifier” machine as inspiration. This particular equipment is typically used in Heinz’s factories around the world to measure the consistency and thickness of the favorite tomato-based condiment.
The Pittsburgh, Pennsylvania-based food processing company said that every single batch of Heinz ketchup it produces goes through the quantifier machine as part of the normal process before being packed and distributed. This will ensure the products maintain consistency according to the company’s standards.
Unique Racetrack for Ketchup Condiment
Kraft Heinz developed a miniature model of this quantifier machine and turned it into a game. With the Slowmaster 57, anyone can now test out the quality of Heinz ketchup themselves. People can determine the thickness and overall quality through the device.
Moreover, the unique Slowmaster 57 game features a specially designed ramp that tilts at a 45-degree angle. The entire track is about 20 centimeters long, and the race starts once the ketchup is poured at the top.
The condiment must flow down at a speed of not more than 0.028 miles per hour to confirm it is up to Heinz’s quality standard based on thickness and consistency. The number is the maximum accepted speed that shows it is an authentic Heinz Ketchup made from only the best and freshest ingredients.
"Channelling our inner Hamilton's, Verstappen's and Alonso's we wanted to add a twist and run a race of our own,” Kraft Heinz Middle East and Africa (MEA), head of marketing, Passant El Ghannam, said in a press release. “The Slowmaster 57 lets anyone test how slowly and lusciously our Heinz Ketchup flows, thanks to 100% all-natural ingredients made from real, ripe tomatoes with no artificial thickeners. It is a reminder to everyone that faster isn't always better, and slowness is a sign of true natural quality."
Photo by: Kraft Heinz Press Release
