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Lionel Messi, a globally popular Argentine professional Major League Soccer football player, was revealed to have signed a partnership deal with White Claw Hard Seltzer producer, Mark Anthony Brands International. They agreed to set up a new business that would manufacture and sell non-alcoholic beverages.
Creation of New Beverage Unit
According to BevNet, as part of the partnership, Mark Anthony Brands will form a new Liquid Refreshment Beverage division in the company. This will be headed by Rishi Daing, the executive vice president of the Mark Anthony Group.
Daing will report directly to Phil Rosse, the beverage firm's president. After the company meeting this week, Rosse already informed the company’s business partners about the new brand launch.
Messi’s Latest Venture
Lionel Messi and Mark Anthony Brands will introduce a hydration drink, and the footballer will be part owner of the new unit. This will also expand the latter’s foray into the non-alcoholic market by adding new products to its portfolio.
The partners are set to release the new hydration beverage this summer in the United States and Canada. Later, the ready-to-drink electrolyte beverages will be brought to the global market.
This deal is Messi’s latest collaboration. He has been working with leading brands for endorsements and other dealings since the start of his football career. In a press release, Lionel Messi said about his new business, “I am so excited about this, I am invested as an owner and I have never done anything like this before.
Meanwhile, this partnership with Messi comes amid rumors that the 36-year-old football superstar is retiring already. But he ended the speculation by stating that he will not consider his age as a deciding factor for his retirement, Japan Times reported.
"I have not thought about it yet but for now, I try to enjoy each day, each moment, without thinking about the future. I don't have anything clear yet," Messi explained. "I hope to keep playing for a while longer because that's what I enjoy. When the time comes, I will surely find the path to what fulfills me and what I like and a new role."
