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Mondelez International, Inc., renowned for products like Oreo and Toblerone, grapples with an escalating boycott in Norway due to its ongoing operations in Russia as major companies and brands pull its products.
As a result, the company's products are being boycotted in the region. Major brands and companies are starting to remove Mondelez's products, including Oreo and Toblerone, from their establishments.
According to Reuters, some of the groups that have already stopped selling the Chicago-based food company's brands include Norwegian Airlines, Airlines SAS (Scandinavian Airlines), SJ railway group, Fjord Line shipping company, Strawberry hotel chain, Elkjop retail chain, and the Norwegian Football Association.
The said companies announced they would no longer add Mondelez products to their outlets. This development is a big blow to the company because it typically has a strong presence in Norway and Sweden.
Now, with the growing corporate boycott in the region, the company is worried about its business, and this is why the company requested a meeting with the Norwegian government. Mondelez International's main goal for the conference is to protect its local business as more and more firms are joining the boycott in the Nordic region.
At any rate, Sky News reported that many Western companies already abandoned their business and other assets in Russia after the invasion of Ukraine. They have sold their assets as a way of showing their condemnation of the attacks, and while hundreds have already withdrawn their businesses there, Mondelez is one of the companies that have chosen to stay, and now groups are criticizing it for never leaving amid the ongoing war.
Meanwhile, Nordic groups and firms confirmed that their decision to remove Mondelez products from their establishments was based on the recent announcement by Ukraine's National Agency for the Prevention of Corruption, asking people to blacklist the food manufacturer and other companies that continue to operate in Russia.
Photo by: No Revisions/Unsplash
