Shake Shack Stirs Up Burger Battle With Bourbon Bacon Jam Burger, Opens New San Diego Location

Shake Shack's Bourbon Bacon Jam Burger is sizzling, putting competitors Wendy's and Burger King on the back burner. This savory, twice-returned fan favorite, featuring Maker's Mark Bourbon-infused bacon jam and ShackSauce, is making waves in the burger industry. Alongside, Shake Shack boosts its west coast presence with a fresh location at Plaza Bonita, San Diego.

Wendy's Bourbon Bacon Cheeseburger boasts a fresh, never-frozen, quarter-pound beef patty smothered in applewood-smoked bacon, crispy onions, and American cheese. It's then swirled with a smoky bourbon bacon sauce that will have your taste buds begging for more. And Burger King's Maple Whiskey BBQ King Burger is as crave-able as it sounds. Two flame-broiled beef patties, each smothered with cheese, topped with bacon and crispy onions and slathered with an irresistible maple whiskey sauce.

While competitors Burger King and Wendy's do their best to keep up, the Shake Shack burger stands apart with its unique blend of all Angus beef, cheddar cheese, crispy onions, and bourbon bacon jam, made with top-notch Maker's Mark Bourbon. To round off the flavor profile, Shake Shack generously adds its signature ShackSauce - a magical blend of mayo, ketchup, mustard, cayenne pepper, pickle juice, and a secret ingredient.

Pricing for the Shake Shack Bourbon Bacon Jam Burger varies by location, but at around $9.59 for a single and $11.69 for a double, it's well worth the cost. However, as the popularity of this burger continues to surge, it may only be around for a limited time. So don't wait! Get your hands on one of these heavenly burgers and savor the flavor explosion before it's too late.

Meanwhile, Shake Shack has launched a new location in southwest San Diego. You'll find it at the Plaza Bonita shopping center.

The menu features classic favorites like Angus beef burgers, crispy crinkle-cut fries, and divine frozen custard shakes. It's open seven days a week and has special hours, so you can satisfy your cravings whenever you like.

And get this, friends: the first 100 customers got a branded tote bag, and everyone else received other amazing giveaways. Each sandwich sold on the opening day resulted in $1 donated to the South Bay Community Services (SBCS).

Shake Shack's new location has opened just a short five months after the brand's announcement of expanding in San Diego. With 250 locations across the US and five in San Diego alone (including Mission Valley, Little Italy, Del Mar, Mira Mesa, and Carlsbad), this new location in South Bay is an absolute must-visit!

Photo: Subhaan Saleem/Unsplash