Expanding its reach, YouTube has introduced the “Premium Lite” plan—with limited ads and a half-price tag—to Australia, Germany, and Thailand.
YouTube's "Premium Lite" Expands to New Countries
According to 9to5Google, YouTube's "Premium Lite" plan, which is priced at around half of what the standard Premium tier costs, is gradually making its way to new nations.
The only thing that YouTube's "Premium Lite" subscription does for a monthly fee is remove adverts. "Premium Lite" simply eliminates advertisements, and not YouTube Music, offline downloads, or background play, like the regular Premium subscriptions. And according to YouTube's own explanation, it just leads to "limited ads," not their complete removal.
Testing Continues in Select Countries
After much experimentation, Google finally dropped support for their "Lite" plan in the majority of nations in late 2023. Nonetheless, it was never truly dormant; at the time, Google confirmed plans to keep testing—in Thailand.
More and more people have mentioned seeing the option as of late. A screenshot of the idea was published on Threads by Australian singer-songwriter Jonah Manzano. The strategy went live a few months ago for others.
Pricing and Availability in Key Markets
"Premium Lite" is half the price of the regular Premium plan in Australia, which costs $22.99 per month, at $11.99 per month. It appears that a $8.99/month price is also being tested. A few months ago, users in Germany also discovered that the option was accessible, but at €5.99/month, which is around half the price of the full package.
Google Confirms Broader Testing
The three countries listed above are not the only ones where Google has confirmed to Android Authority that YouTube "Premium Lite" is being tested.
It's possible that consumers in Thailand, Australia, and Germany will see an option to sign up for Premium Lite because we're testing a different version of the service.
If Google intends to broaden this idea, it is not apparent at this time.
