Postdoctoral Researcher - Lifestyle Research Center, EM Lyon Business School
I am a researcher and educator in Marketing. Through ethnography and other qualitative research methods, my research covers the role of cultural belief structures (e.g., religion and environmental beliefs) in shaping consumer culture and behavior. My research identity is concentrated in three main areas, namely, Marketing and Consumer Culture, Sustainable Consumption and Production, and Religion/Spirituality. My recent work has appeared in outputs such as Marketing Theory, Journal of Marketing Management, and Qualitative Market Research.
365 days to the Paris Olympics: could the mega-event clinch the gold medal of sustainability?
Jul 27, 2023 08:44 am UTC| Sports
Mega-events such as the Coachella Music Festival, the pilgrimages to Mecca and the World Cup have become increasingly prominent in contemporary times, yet we often neglect to consider the environmental impact of bringing...
Mar 15, 2023 15:44 pm UTC| Nature
When Luiz Inácio Lula da Silva was sworn in for his third term as president of Brazil on January 1, 2023, he invited a diverse group to accompany him as he ascended the ramp to his offices. Among them, two...
Zelenskyy's meetings with Trudeau and Biden are aimed at winning the long war
Ukraine war: mixed signals among Kyiv's allies hint at growing conflict fatigue
The fraught history of India and the Khalistan movement