Associate Professor in business law, UNSW Australia
19 years to 1999 as commercial lawyer in NZ, Melbourne and Sydney
Since 2002 I've been an academic at the Business School, UNSW Australia
I research the law behind business format franchising, especially franchise regulation and the legal consequences of franchisor insolvency
Member of the Law Society of NSW and academic member of ARITA.
Member of the Australian Competition and Consumer Commission's Small Business and Franchise Consultative Committee since 2010
Franchisees don't do their homework and are too optimistic about risks: research
Nov 13, 2016 21:11 pm UTC| Research & Analysis Business
Franchisees are unrealistically optimistic about risks of setting up their business, even after those risks have been disclosed to them, our research shows. We tested this unrealistic optimism by surveying 205 current...