
NFL picks Little Caesars to replace Pizza Hut as its official pizza sponsor
Jun 15, 2022 22:59 pm UTC| Sports Economy Business
The National Football League (NFL) has agreed to make Detroit-based pizza brand Little Caesars its official pizza, taking over from Piazza Hut. The deal includes social media activations, new products, and...

Charlotte Hornets to renovate Spectrum Center as lease is extended to 2045
Jun 15, 2022 22:56 pm UTC| Sports Economy Business
The Charlotte City Council approved the Charlotte Hornets plans to renovate the 19,000-seater Spectrum Center and build a new practice facility after the NBA team extended their lease until 2045. The original lease...

Burberry signs Tottenham Hotspur star Son Heung-Min as brand ambassador
Jun 14, 2022 23:56 pm UTC| Sports Life Economy Business
Tottenham Hotspur star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry. With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star,...

Apple, Nike to collaborate in producing sports films
Jun 14, 2022 07:58 am UTC| Sports Economy Business Life
Apple Original Films inked a multi-year agreement to finance and distribute sports films produced by Nikes Waffle Iron Entertainment and content studio Makeready. The films aim to inspire the next generation of athletes...

Boxing star Anthony Joshua ditches Sky for DAZN in UK rights deal
Jun 14, 2022 00:57 am UTC| Sports Economy Business
DAZN has confirmed a multi-year deal worth a nine-figure US dollar fee with ex-world heavyweight champion Anthony Joshua that will broadcast in the UK his upcoming rematch with Oleksandr Usyk. The global rights...

New Balance sues Steve Madden over “deliberate knock-offs”
Jun 08, 2022 22:25 pm UTC| Business Law Sports Economy Life
New Balance is suing Steve Madden for deliberately copying its patent-protected 327 model sneaker in an attempt to piggyback on the commercial and critical success of the 327 design. The US District Court for the...

Phil Mickelson commits to Saudi-backed LIV Golf
Jun 08, 2022 22:25 pm UTC| Sports Business Economy
Phil Mickelson has confirmed his commitment to Saudi Arabias Public Investment Fund (PIF) backed controversial LIV Golf Invitational Series set to get underway in England. Mickelson, 54, is being paid up to $200 million...