
NBA star Carmelo Anthony creates own wine label
Jun 08, 2022 22:24 pm UTC| Life Sports Business Economy
Ten-time NBA All-Star and Carmelo Anthony of the Los Angeles Laker is launching his own wine brand, VII(N) The Seventh Estate, developed in collaboration with Stéphane Usseglio, a third-generation French...

Nike founder Phil Knight offers to buy Portland Trail Blazers for over $2 billion
Jun 07, 2022 23:12 pm UTC| Sports Economy Business
Nike founder Phil Knight has offered over US$2 billion to Paul Allen Trust for the purchase of the Portland Trail Blazers basketball team, according to a report by ESPN. The Portland-born billionaire stepped down as...

Netflix joins NBC, Amazon among suitors for F1’s US TV rights
Jun 07, 2022 23:07 pm UTC| Sports Economy Business
Netflix joined NBC and Amazon among bidders seeking to become Formula Ones US broadcast partner as the contract for the TV rights of global motorsport series with Disney-owned ESPN approaches its renewal date. ESPN,...

Gatorade to stop sponsoring NHL
Jun 04, 2022 22:50 pm UTC| Sports Economy Business
PepsiCo will not be renewing its Gatorade brand sponsorship with the National Hockey League (NHL), as part of its revamp of its sports-related marketing. Gatorade had been an NHL sponsor since 2006, with the most recent...

F1’s Monaco GP draws 2 million viewers on Sky Sports
Jun 02, 2022 22:48 pm UTC| Sports Economy Business
Formula Ones 2022 FormulaOne Monaco Grand Prix achieved an average viewership of 2.01 million to become the first European race to attract an audience of over two million for UK pay-TV giant Sky Sports. The qualifying...

Cryptocurrencies help NBA gain US$1.64 billion in annual sponsorship fees for 2021/22
Jun 02, 2022 22:45 pm UTC| Sports Economy Business
Cryptocurrency brands helped the National Basketball Association (NBA) rake in US$1.64 billion in annual sponsorship fees for the 2021/22 season, a 12.5 percent, on-year increase, according to sponsorship consultancy...

UFC retains BT Sport coverage in new multi-year UK rights deal
May 31, 2022 22:41 pm UTC| Sports Economy Business
The Ultimate Fighting Championship extended its multi-year UK and Ireland broadcast partnership with BT Sport, covering all of the promotions live events, including UFC Fight Nights, and other shoulder programs. UFC PPV...