
Atletico Madrid makes considerable progress with various brands in stadium naming rights search
Jun 21, 2022 23:32 pm UTC| Sports Economy Business
Spanish soccer giants Atletico Madrid made considerable progress with various brands over a new naming rights partnership for the clubs stadium, with financial services company Allianz among the brands linked to a...

Budweiser, Michelob manufacturer to give up exclusive Super Bowl sponsorship after 2023
Jun 18, 2022 23:36 pm UTC| Sports Economy Business
Anheuser-Busch InBev (AB InBev), the maker of Budweiser, Bud Light, and Michelob Ultra, will not renew its exclusive sponsorship deal for the Super Bowl after next years event. Since 1989, AB InBev has sponsored the...

NHL extends Pepsi deal, to announce new sports drink partner replacing Gatorade
Jun 17, 2022 22:19 pm UTC| Sports Economy Business
PepsiCo has extended its North American partnership with the National Hockey League (NHL) and its players association (NHLPA), maintaining exclusive North American rights in the carbonated soft drinks, water, energy...

League of Legends taps Spanish bank Santander as multi-territory sponsor
Jun 17, 2022 21:51 pm UTC| Sports Economy Business Life
Spanish bank Santander has agreed on a multi-year deal to sponsor the League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). Santander will try to take advantage of League of Legends large...

Paris Saint-Germain signs multi-year licensing agreement with Topps
Jun 16, 2022 23:47 pm UTC| Sports Economy Business Life
French soccer giant Paris Saint-Germain has agreed on a multi-year exclusive licensing agreement for the production of trading cards and stickers with sports collectibles specialist Topps. The first PSG products are set...

F1 renews Brazilian TV broadcast rights with Band until 2025
Jun 16, 2022 23:43 pm UTC| Sports Economy Business
Formula One has renewed the broadcast rights with Brazilian media company Bandeirantes until 2025. All qualifying sessions and Grands Prix will continue to be broadcast live on the Rede Bandeirantes channel of the...

Golf courses, a major source of water pollution, surge in number in S. Korea
Jun 15, 2022 23:09 pm UTC| Sports Nature Economy Business
The number of golf courses in South Korea, mong major emitters of wastewater, is surging with 516 in 2020, up by 188 since 2010, as golf fever sweeps across the country. Other sources of water pollution such as...