
DAZN to cover extreme sports as part of Red Bull TV global distribution deal
May 05, 2022 23:49 pm UTC| Sports Economy Business
DAZN will add live extreme sports to its content offering through Red Bull TV as part of its multi-year distribution deal with Red Bulls multimedia arm to stream the energy drink giants linear channel on its global...

Fifa taps Algorand as blockchain partner
May 03, 2022 23:49 pm UTC| Sports
Fifa has tapped Algorand as its official blockchain sponsor ahead of the Qatar 2022 World Cup in a technical partnership to develop its digital asset strategy for Web 3.0 in line with the soccer bodys sustainability...

Audi, Porsche to participate in F1 by 2026
May 03, 2022 23:48 pm UTC| Sports Economy Business
Audi and Porsche are set to enter Formula One from the 2026 season to coincide with the introduction of the series new engine regulations in four years time, the CEO of their parent company Volkswagen Herbert Dies has...

Mercedes F1 team to launch NFTs with FTX on May 6
Apr 30, 2022 23:59 pm UTC| Digital Currency Economy Business Sports
The Mercedes AMG Petronas F1 team will launch a non-fungible token (NFT) collection with its cryptocurrency exchange partner FTX US beginning May 6. Throughout the 2022 racing season, a series of artists will create...

Roland Garros, Renault agree on a 5-year deal worth up to $7.4 million a year
Apr 30, 2022 23:59 pm UTC| Sports Economy Business
The Roland Garros tennis Grand Slam inked a five-year partnership with French car manufacturer Renault ahead of the 2022 tournament worth between US$5.3 million and US$7.4 million)per year. Renault will now be the...

Rohit Sharma, Adidas India join hands to raise awareness about plastic pollution in oceans
Apr 30, 2022 22:54 pm UTC| Nature Sports Economy
Mumbai Indians captain Rohit Sharma has been wearing his customized Adidas shoes created to spread awareness about ending plastic waste in the oceans. The spikes have the slogan End Plastic Waste on them. Sharma...

Nike releases launch details for shoe honoring Kobe Bryant and daughter
Apr 29, 2022 23:17 pm UTC| Sports Economy Business
Nike has released details about the launching of its Kobe 6 Protro Mambacita Sweet 16 shoe honoring the late Los Angeles Lakers legend Kobe Bryant and his daughter Gianna. For the introduction of the shoe, Nike will...