
Minnesota Vikings and Fanatics agree on 10-year omnichannel merchandise and retail partnership
Apr 01, 2022 00:00 am UTC| Sports Economy
The Minnesota Vikings of the NFL have inked a ten-year deal with Fanatics that would make the latter its omnichannel partner as well as the operator of its e-commerce, mobile and physical retail operations. With the...

Boston Red Sox taps Aspiration in helping neutralize Fenway Park greenhouse gas emissions at
Apr 01, 2022 00:00 am UTC| Sports Economy Business Nature
The Boston Red Sox has designated environmental firm Aspiration as the official sustainability provider to neutralize the greenhouse gas emissions of fans attending games. The partnership, brokered by Creative Artists...

WhistlePig's launches whiskey aged using David Ortiz's toasted baseball bats
Apr 01, 2022 00:00 am UTC| Life Sports
WhistlePig is launching a 100 percent rye whiskey in collaboration with Hall of Fame inductee David Ortiz using wood from his signature bats. Dubbed the WhistlePig PiggyBack Legends Series: Big Papi Barrel, the product...

China’s CCTV airs NBA game for first time in 18 months
Mar 31, 2022 23:59 pm UTC| Sports Business Economy
State-owned China Central Television (CCTV) has finally shown a National Basketball Association (NBA) game after 18 months, signaling the latest de-escalation of tensions between the parties. CCTV, which has exclusive...

BBS Japan tapped as F1's sole supplier of wheels
Mar 31, 2022 23:26 pm UTC| Sports Science Economy Business
BBS Japan was awarded a four-year supplier contract with the International Automobile Federation (FIA) to offer its wheel rim to all the 10 F1 teams, including Red Bull Racing, Mercedes, and Ferrari. The tires supplied...

David Beckham to release NFT collection via DigitalBits
Mar 30, 2022 23:45 pm UTC| Sports Economy Business
Soccer legend David Beckham is releasing his first NFT collection via DigitalBits thereby becoming the latters global ambassador. DigitalBits claims that its blockchain is a green alternative to Ethereum and other...

Cliffs to replace Goodyear as Cleveland Cavaliers patch sponsor
Mar 30, 2022 23:45 pm UTC| Sports Business Economy
The Cleveland Cavaliers have signed a jersey patch deal with flat-rolled steel producer Cleveland Cliffs for the 2022/23 season. Cliffs will replace tire brand Goodyear as the Cavaliers jersey patch sponsor. The deal...