
NBA increases more free ‘The Association’ NFTs for fans after minting mishap
Apr 25, 2022 23:52 pm UTC| Sports Digital Currency Economy Business
The National Basketball Association (NBA) has apologized for a coding flaw that caused fans keen to secure one of 18,000 free non-fungible tokens (NFTs) to miss out. The Association project, which offers dynamic NFTs...

Nike collaborates with Naruto on Zion Williamson sneakers
Apr 25, 2022 23:50 pm UTC| Life Economy Business Sports
The iconic shōnen franchise Naruto will collaborate with Nikes Jordan Brand and New Orleans Pelicans Zion Williamson on a new line of Naruto-inspired footwear. While no information about the nature of the partnership...

Jordan Spieth gets Under Armour deal extended until 2029
Apr 22, 2022 21:42 pm UTC| Sports Economy Business
Baltimore-based sportswear brand Under Armour has extended its ten-year agreement signed in 2015 with US golf star Jordan Spieth to run until 2029. Spieths current Under Armour contract pays him eight figures per...

NBA launches dynamic Ethereum-minted NFTs
Apr 22, 2022 21:27 pm UTC| Digital Currency Sports Economy
The NBA and the NBPA are launching The Association NFT, a new non-fungible token (NFT) concept in which the design of the collectible will be dynamic and vary over time. The NFTs look will change depending on how well...

San Diego Padres taps Motorola as first MLB jersey patch partner
Apr 22, 2022 21:22 pm UTC| Sports Economy Business
The San Diego Padres have tapped Motorola as their official jersey patch partner in a US$10 million a year deal. Consequently, the Padres will be the first Major League Baseball (MLB) team to strike such a deal. The...

F1’s British Grand Prix on track to set record attendance
Apr 20, 2022 01:17 am UTC| Sports Business Economy
The British Grand Prix at Silverstone has sold out in the shortest time in the Formula One races history this year, with all 142,000 tickets for the Sunday race on July 3 snapped up. Formula One expects the remaining...

Esports: how the struggling hospitality industry could capitalise on this massive business
Apr 16, 2022 02:32 am UTC| Sports Business
During the pandemic, the sporting world ground to a halt. Global events such as the Olympics, Formula 1 racing, the UEFA Champions League and American basketball were all postponed. As an alternative, Formula 1 launched...