
Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
Jan 11, 2024 03:34 am UTC| Business Sports
Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows. On the other hand, advertisements that blend happiness and fear turn people off. And people are...

Jan 10, 2024 06:42 am UTC| Business Sports
The Confédération Africaine de Football (CAF) has announced Unilever personal care brands as the latest official tournament sponsors. The brands include Rexona (also known as Shield, Sure), Dove, Dove...

Euroleague Basketball, Motorola Announce Multi-Year Sponsorship Agreement
Jan 10, 2024 02:27 am UTC| Business Sports
Euroleague Basketball and Motorola have recently unveiled a groundbreaking multi-year sponsorship agreement. Motorola will be the premium Mobile Smartphone Partner for two esteemed European basketball club competitions:...

Why we should take competitive video games more seriously
Jan 08, 2024 22:21 pm UTC| Sports Business
Is playing competitive video games a serious business? Theres no question about it for the thousands of League of Legends fans who flocked to South Korea last October to attend the Worlds 2023 championships of this...

NCAA, ESPN Reach New Eight-Year Media Rights Deal Worth Over $115 Million Annually
Jan 05, 2024 10:15 am UTC| Business Sports
The NCAA and ESPN have reached a groundbreaking agreement, signing an eight-year media rights deal exceeding $115 million annually. This deal signifies the ever-increasing value of sports media rights in the...

TKO Group Holdings Announces Groundbreaking WWE-UFC Merger
Jan 05, 2024 09:14 am UTC| Business Sports
TKO Group Holdings has officially announced the merger between WWE and UFC, sending shockwaves across the combat sports industry. The groundbreaking partnership, which has been in the works for some time, promises to...

Wilson Tennis Racket Manufacturer Files for $1 Billion IPO, Eyes $10 Billion Valuation
Jan 05, 2024 08:44 am UTC| Business Sports
Amer Sports Inc., the renowned maker of Wilson tennis rackets and Salomon ski boots, has officially filed for an initial public offering (IPO) in the United States. The company intends to raise over $1 billion through the...