
Nike, Adidas to cut order volumes by 40% as sales expected to drop
Dec 03, 2022 13:00 pm UTC| Life Sports Economy Business
Nike and Adidas will reduce their order volumes by 30 percent to 40 percent beginning next summer due to pandemic-related hurdles in China and the pullout of Russia. Both companies have reportedly notified their...

Mizuno launches sneaker collection celebrating Japan's fishing towns
Nov 30, 2022 21:58 pm UTC| Business Sports Life
Mizuno released a trio of sneakers dubbed the Fisherman Pack. which commemorates the fishing towns of Japan via an oceanic palette and trawling-inspired details. Dubbed Mizunos ultimate drop of 2022, the collection...

New Balance attracting younger consumers, says CEO
Nov 30, 2022 21:56 pm UTC| Economy Business Sports Life
New Balance is capitalizing on the retro sneaker trend to bring in the next generation of consumers, resulting in record third-quarter growth and momentum heading into the holidays. The athletic footwear and apparel...

Lionel Messi named first global ambassador of Indonesia's J&T Express
Nov 29, 2022 21:59 pm UTC| Sports Economy Business
Soccer icon Lionel Messi will launch a series of social media and marketing campaigns with JT Express to become the Indonesia-based logistics service providers first-ever global brand ambassador. The campaigns will...

Budweiser to send unsold World Cup beer to winning country
Nov 24, 2022 23:27 pm UTC| Sports Economy Business
Budweiser has pledged to send all of the beer that it couldnt sell in Qatar to the winning country, too. It was just 48 hours away from the start of the tournament when Budweiser, which paid a reported $75 million to...

Saudi Arabian football association ditches Nike for Adidas
Nov 23, 2022 23:16 pm UTC| Sports Economy Business
The Saudi Arabian Football Federation (SAFF) has tapped Adidas to replace Nike as the kit supplier for Saudi Arabias national soccer teams from 2023 to 2026. The deal makes Adidas the exclusive supplier of all training...

Nike, Fanatics to supply uniforms merchandize to Tokyo Giants
Nov 23, 2022 23:12 pm UTC| Sports Economy Business
The Tokyo Giants of the Nippon Professional Baseball have inked a multi-year global licensing partnership making Nike their official uniform supplier, and Fanatics producing and distributing replica uniforms, branded fan...