
NFL invests in sportswear brand Nobull
Dec 22, 2022 22:46 pm UTC| Sports Economy Business Life
The National Football League (NFL) has invested in Nobull, after designating the sportswear brand as the presenting sponsor and apparel supplier for the NFL scouting combine. No figure has been reported. The NFL...

Foot Locker partners with Indonesian retailer to expand in Philippines
Dec 21, 2022 22:38 pm UTC| Life Sports Economy Business
US sneaker chain Foot Locker has opened in the Philippines, which is expected to be one of the biggest of its stores in Asia, under a partnership with Indonesian retailer MAP Aktif Adiperkasa. The store, located inside...

Major League Soccer unveils 2023 regular season schedule ahead of MLS Season Pass launch on Apple TV
Dec 21, 2022 08:28 am UTC| Technology Business Sports
The Major League Soccer revealed the full schedule of matches for its 2023 regular season. Sports fans who use the Apple TV app or have an Apple TV+ subscription might want to pay attention, as this is also the first...

Porsche Motorsport expands commitment to electrification, customer experience in 2023
Dec 20, 2022 20:11 pm UTC| Sports Economy Business Life
Porsche has set a course for the upcoming motor racing season with three newly-developed racing cars, a vision of a future electrically powered one-make cup vehicle, and new options for customer racing. Its Porsche 963...

Adidas immerses Beijing shoppers with interactive 'phygital' installations
Dec 20, 2022 10:44 am UTC| Life Economy Business Sports Technology
YSPs design team created multi-sensory phygital installations at Adidas Sanlitun global flagship store in Beijing, China for an entertaining yet inclusive experience and a new identity. The design is a result of YSPs...

Puma, New Balance, Adidas reportedly eyeing Kyrie Irving for sneaker deal
Dec 19, 2022 23:59 pm UTC| Sports Economy Business
Puma, New Balance, and Adidas have reportedly contacted seven-time NBA All-Star Kyrie Irving to offer him a deal. Irving is without a sneaker deal after Nike cut ties in November. The Brooklyn Nets guard and his...
World Cup 2022: who won the prize for 'soft power'?
Dec 19, 2022 16:25 pm UTC| Sports
After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...