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As the 2024 presidential election approaches, former President Donald Trump could be facing more than just political defeat—he may be on the brink of a significant financial loss. According to Tim O'Brien, the author of TrumpNation: The Art of Being The Donald, Trump stands to lose a substantial portion of his wealth, much of which is tied up in his struggling social media platform, Truth Social.
O'Brien, who has long followed Trump’s financial dealings, appeared on MSNBC to discuss the precarious state of Truth Social, a platform that has seen its stock price plummet over the past several months. The biographer suggested that Trump's investment in the company could represent up to half of his net worth, making his financial future heavily dependent on the platform's success—or failure.
Truth Social, which Trump launched as a direct competitor to mainstream social media platforms, has struggled to gain traction. Despite its initial hype, the platform has failed to establish itself as a viable business, generating minimal revenue while continuing to lose money. The company’s stock has dropped more than 50 percent over the last six months, reflecting a decline in Trump’s political standing and casting doubt on the platform’s long-term viability.
O'Brien highlighted the unique position Trump finds himself in, where his financial fortunes are directly tied to his political prospects. The stock’s performance, according to O’Brien, acts as a "barometer" for Trump’s political influence, with its fluctuations mirroring the ups and downs of his campaign.
The recent assassination attempt on Trump briefly boosted Truth Social's stock, as it appeared to revive his political momentum ahead of the Republican National Convention. However, that boost was short-lived, with the stock's value waning as the election draws closer and Trump's political future remains uncertain.
Should Trump fail to secure a victory in November, O'Brien warned that the financial repercussions could be severe. The biographer suggested that without Trump’s political influence, the value of Truth Social could plummet further, rendering his stake in the company increasingly worthless.
While it’s difficult to predict the exact financial impact, O'Brien speculated that Trump’s net worth could take a significant hit, with the potential loss of half his wealth. "The prospects for this company aren't good," O’Brien remarked, pointing to the grim outlook for Truth Social should Trump’s political fortunes continue to decline.
With the election just months away, Trump faces mounting pressure on multiple fronts—politically and financially. As his campaign intensifies, the former president's ability to recover both his political standing and his financial investments remains in question, leaving the future of Truth Social, and Trump’s fortune, hanging in the balance.
