Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Australia’s December Trade Surplus Expands but Falls Short of Expectations 
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock 
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate 
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
Thailand Inflation Remains Negative for 10th Straight Month in January 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Lululemon recently ventured into the shoe market with the aim of competing with frontrunners in the business - Nike and Adidas. Now the company is launching its new membership program as a strategy for gaining more loyal customers.
As Lululemon is now more than just about the workout apparel, its membership program will cover clothes, events, and fitness classes. According to CNBC, the company will introduce two tiers of memberships which are paid and free options.
The workout apparel firm wants to build a stronger base of loyal customers; thus, it designed a membership program where it will offer customers exclusive access to its future events, new products, and fitness sessions.
This move is important to Lululemon as its success will also help the company lower its cost to secure more customers. This is because the scheme creates the most immersive fitness marketplace in the business.
With the free membership at Lululemon, customers will enjoy early access to its upcoming product releases, including exclusive items. The company explained during the analyst day event on Wednesday, April 20, that they will also be given invitations to in-person community events.
For those who will choose the paid membership that costs $39 per month, which is the same rate as the subscription to Lululemon’s at-home fitness all-access subscription called Mirror. The subscribers will be included in the company’s membership without extra charge.
Paid memberships will also enjoy all of the benefits given to the free tier. The program is set to be launched in the fall.
“We want to continue to add as much value as we can in that $39 membership tier as possible,” said Lululemon’s Mirror’s chief executive officer, Michael Aragon, told the media in an interview. “It is becoming a growth engine for Lululemon overall.”
Meanwhile, Bloomberg reported it is also aiming to double its sales to $12.6 billion by 2026. In the recent analyst conference, Lululemon Athletica Inc. unveiled its five-year plan to achieve this goal which includes expanding its offerings to men.
Lululemon’s chief executive officer, Calvin McDonald, said, “We remain early in our growth journey, with our strong product engine, proven ability to create enduring guest relationships, and significant runway in core, existing, and new markets.”
