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Ceragem Co. Ltd. has hired Maye Musk, Tesla’s founder and CEO, Elon Musk’s mother, to be its new face or global brand ambassador. The South Korean maker of massage beds and patented technology medical appliances shared this news on Thursday, June 16.
As per The Korea Herald, Ceragem’s range of products has been certified by the US Food and Drug Administration, and with this, the company is aiming to expand its business and enter the global market. The firm believes that by hiring Maye Musk, a nutritionist and a model, it will be able to achieve its goal.
Elon’s mother is already 74 years old, but she continues to model for various products and gracing magazines as well. She has a career spanning more than half a decade now and is still very much active in the industry.
Ceragem said that Maye’s image totally fits with its brand, so the team-up will definitely help the company with its global promotions. The brand just launched three stores in California this year, and it is still planning to open more. It is hoped that it will open a total of 10 stores before this year ends.
“Maye Musk’s positive energy and challenging spirit will create a great synergy with Ceragem’s brand direction,” an official of Ceragem stated.
The Korea Economic Daily further reported that the no. 1 maker of thermal beds is poised to expand its business operations in the United States after opening the first three stores in Los Angeles. Although she has made a name for herself, Maye is also well-known for the fact that she is the mother of one of the richest men in the world so her partnership with Ceragem was also described as “killing three birds with one stone.”
Meanwhile, Ceragem has many medical products and devices, but it is popular for its massage bed units. It is of high quality, as proven by the certification from the USFDA. Now, Maye Musk will be representing the brand, and her work began when she visited Seoul to speak at the Women Leaders Forum that took place on Wednesday, June 15.
“The thermal spine massager is US FDA-certified and designed after the Korean ondol concept,” a company staff told KED Global. “Its marketability has been well proven in overseas markets as we’ve been operating stores in 69 nations since 1998.”
