
Coca-Cola signs new, extension deals with Bayern Munich, Juventus, PSG, Liverpool, Tottenham
Sep 30, 2022 23:51 pm UTC| Sports Economy Business
Coca-Cola has signed new or extended partnerships with European soccer clubs Bayern Munich, Juventus, Liverpool, Paris Saint-Germain and Tottenham Hotspur. The beverage firm will leverage its deals with the Uefa...

Sky Sports to continue covering the NBA in UK, Ireland for 2022-23 season
Sep 30, 2022 23:51 pm UTC| Sports Economy Business
The NBA has extended its broadcast rights agreement across the UK and Ireland with Sky Sports for the 2022/23 season. The renewal lets Sky Sports deliver 135 regular season games, the All-Star Weekend, the playoffs, and...

Arsenal extends $66 million-a-year Adidas kit deal until 2030
Sep 30, 2022 23:51 pm UTC| Sports Economy Business
Arsenal has extended their technical partnership with Adidas their kit supplier until 2030. The financial terms of the new deal have not been reported. According to Juliet Slot, Arsenals chief commercial officer, the...

Athletes Unlimited raises $30 million in funding round involving Kevin Durant
Sep 30, 2022 23:51 pm UTC| Sports Economy Business
Athletes Unlimited raised US$30 million in a new funding round led by Schusterman Family Investments that included investment from Kevin Durant and Rich Kleimans 35 Ventures. A network of professional womens sports...

LeBron James invests in Major League Pickleball team
Sep 30, 2022 22:15 pm UTC| Sports Economy Business
NBA star LeBron James has become a Major League Pickleball (MLP) owner as a part of a consortium that includes NBA champions Draymond Green and Kevin Love. With the ownership consortium in place, MLP stated that it...

Jordan brand taps San Francisco 49ers star Deebo Samuel as endorser
Sep 30, 2022 22:15 pm UTC| Sports Economy Business
San Francisco 49ers star Deebo Samuel became the latest Jordan brand endorser from the NFL He joins fellow NFL players Devante Adams, Stefon Diggs, Jarvis Landry, Michael Thomas, Chase Claypool, and Sterling Shephard on...

LaMelo Ball debuts second Puma signature shoe at NBA Media Day
Sep 30, 2022 22:15 pm UTC| Sports Life Economy Business
Charlotte Hornets guard LaMelo Ball finally debuted his second signature shoe at the 2022 NBA Media Day. Ball has been seen working out in a never-before-seen red and orange pair of shoes, which has now been confirmed...