
AC Milan taps MonkeyLeague as NFT gaming partner
Sep 28, 2022 21:16 pm UTC| Sports Technology Economy Business
AC Milan has signed a new partnership deal designating the MonkeyLeague, a Web 3.0 soccer title, as their non-fungible token (NFT) gaming partner. MonkeyLeague, a platform built on the Solana blockchain, enables users...

NFL strikes $50 million a year Super Bowl halftime sponsorship deal with Apple
Sep 24, 2022 23:58 pm UTC| Sports Economy Business
The National Football League inked a five-year deal worth $50 million annually with Apple as its new sponsor for its Super Bowl halftime show, to be billed as the Apple Music Super Bowl Halftime Show. The deal will kick...

Amazon founder Jeff Bezos, ex-Disney CEO Bob Iger interested in acquiring Phoenix Suns
Sep 23, 2022 23:58 pm UTC| Sports Economy Business
Amazon founder Jeff Bezos, ex-Disney CEO Bob Iger, Oracle co-founder Larry Ellison, and Steve Jobss widow Laurene Powell Jobs have been named as parties interested in acquiring the Phoenix franchises after majority owner...

Boston Bruins name Rapid7 as first jersey patch partner
Sep 23, 2022 23:58 pm UTC| Sports Economy Business
The NHLs Boston Bruins have secured their first multi-year jersey patch partnership deal with cybersecurity firm Rapid7. The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and...

Puma gives Knicks forward RJ Barrett player exclusive shoes
Sep 23, 2022 23:56 pm UTC| Sports Economy Business
Puma is elevating New York Knicks forward RJ Barretts status in the NBA by giving him a player-exclusive (PE) shoe, the Puma Fusion Nitro RJ. Barrett averaged 20 points per game last season and is poised to increase his...

Toronto Maple Leafs ink first jersey patch deal with Dairy Farmers of Ontario
Sep 22, 2022 23:56 pm UTC| Sports Economy Business
The Toronto Maple Leafs jerseys will feature the Dairy Farmers of Ontario (DFO) Milk logo on the teams sweater from the start of the 2022/23 season in a multi-year deal. The Leafs have become the National Hockey Leagues...

Adidas, Marvel collaborate on Black Panther collection
Sep 21, 2022 23:55 pm UTC| Business Economy Sports Life
Adidas has partnered with Marvel to deliver the Marvel Black Panther: Wakanda Forever x Adidas collection, which is available early to AdiClub members. The collection includes new iterations of the Ultra 4D, the Mahomes...