
PepsiCo's Frito-Lay to offer Fifa World Cup-inspired flavors
Oct 24, 2022 23:03 pm UTC| Economy Business Sports Life
Frito-Lay is launching three limited-edition Lays flavors ahead of the Fifa World Cup Qatar 2022. The new flavors of the PepsiCo division include Adobadas, which combines chili, tomato, and lime; Bacon Wrapped...

Adidas' next CEO has massive task of dealing with unsold shoes
Oct 23, 2022 22:39 pm UTC| Life Sports Economy Business
Adidas AG revealed that unsold goods are piling up as consumer demand weakens across China and western markets, sending the German sports apparel makers stock slumping as much as 10 percent. Its Adidas second profit...

Coupang Play to exclusively stream La Liga in South Korea
Oct 21, 2022 23:59 pm UTC| Sports Economy Business
Coupang has signed a five-year agreement to take over the South Korean broadcast partnership for Spanish soccers La Liga. The deal kicks in from the start of the 2023/24 season. The South Korean e-commerce company,...

Lionel Messi sets up sports investment firm
Oct 21, 2022 23:58 pm UTC| Sports Economy Business
Soccer icon Lionel Messi has launched a California-based firm focusing on global investments in the sports, technology, and media spaces dubbed the Play Time Sports-Tech. The firm seeks to invest in stage agnostic...

NBA nets highest opening night TV audience in 5 years with 3.3 million viewers
Oct 21, 2022 23:58 pm UTC| Sports Economy Business
The NBA had an average audience of 3.3 million viewers for its opening night to record the highest TV audience in five years, with a 17 percent increase on the 2021/22 season, according to Sports Media Watch. The league...

Rugby union's financial crisis: why the sport's model is 'broken'
Oct 21, 2022 06:19 am UTC| Sports
As athletes, rugby union players are notoriously robust. But in England, the finances behind the sport are looking far from healthy. In the space of a few weeks, two of its most famous club teams, Worcester (founded 1871)...

Buzzer extends NBA and WNBA partnerships
Oct 20, 2022 23:26 pm UTC| Sports Economy Business
Buzzer has signed multi-year agreements to extend its distributorship for the NBA League Pass and WNBA League Pass out-of-market live game streaming services and provide pay-per-view (PPV) access to key game...