
NBA’s overhauls global app into one-stop shop
Sep 28, 2022 21:27 pm UTC| Sports Economy Business Technology
The NBA has revamped its global app to become a one-stop shop for basketball fans around the world, The NBA App combines a wide range of original material, alternative broadcasts, and archived content with the existing...

NFL taps up IG as presenting partner for London games
Sep 28, 2022 21:26 pm UTC| Sports Economy Business
The National Football League (NFL) has tapped online trading and investments firm IG as its presenting partner for three regular-season games in London. The deal also includes the designation of IG as NFL UKs lead...

Premier League’s $427 million NFT deal hit by crypto crash
Sep 28, 2022 21:22 pm UTC| Sports Technology Economy Business
The Premier Leagues plans to launch non-fungible tokens (NFTs) have reportedly been derailed by the cryptocurrency crash, threatening a potential new revenue stream worth over US$427 million. Earlier this year, it was...

AC Milan taps MonkeyLeague as NFT gaming partner
Sep 28, 2022 21:16 pm UTC| Sports Technology Economy Business
AC Milan has signed a new partnership deal designating the MonkeyLeague, a Web 3.0 soccer title, as their non-fungible token (NFT) gaming partner. MonkeyLeague, a platform built on the Solana blockchain, enables users...

NFL strikes $50 million a year Super Bowl halftime sponsorship deal with Apple
Sep 24, 2022 23:58 pm UTC| Sports Economy Business
The National Football League inked a five-year deal worth $50 million annually with Apple as its new sponsor for its Super Bowl halftime show, to be billed as the Apple Music Super Bowl Halftime Show. The deal will kick...

Amazon founder Jeff Bezos, ex-Disney CEO Bob Iger interested in acquiring Phoenix Suns
Sep 23, 2022 23:58 pm UTC| Sports Economy Business
Amazon founder Jeff Bezos, ex-Disney CEO Bob Iger, Oracle co-founder Larry Ellison, and Steve Jobss widow Laurene Powell Jobs have been named as parties interested in acquiring the Phoenix franchises after majority owner...

Boston Bruins name Rapid7 as first jersey patch partner
Sep 23, 2022 23:58 pm UTC| Sports Economy Business
The NHLs Boston Bruins have secured their first multi-year jersey patch partnership deal with cybersecurity firm Rapid7. The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and...