Kanye West applies to trademark 'YZYSPLY' for physical Yeezy stores

Kanye West seems to be expanding his retail business as he was revealed to have applied to trademark “YZYSPLY.” The trademark application was already submitted to the U.S. Patent and Trademark Office late last month.

It was said that West may use the YZYSPLY for his physical and online retail stores that are already selling Yeezy products in collaboration with Adidas. The rapper and producer also has an existing partnership with Gap, and the trademarked name could be used for any store or ordering services that will also feature the partner brands.

As per Fox Business, there is also a separate filing that states YZYSPLY is planning to sell dresses, beachwear, footwear, infant clothing, t-shirts, dresses, dress shirts, jeans, sweatshirts, and more. With the items mentioned, it appears that Kanye West is setting up a store with a complete line of clothing and footwear.

It is also most likely that the rapper will also sell Yeezy Gap and Yeezy Adidas items and release new collections through the YZYSPLY store brand as well. Based on Bloomberg’s record, Yeezy was valued at $3.2 billion to $4.7 billion by UBS.

In any case, it was noted that the latest trademark application followed after the 45-year-old American rapper’s Yeezus brand filed 17 trademark applications with the USPTO for goods and services ranging from cosmetics to toys to household items games, and sporting equipment.

The filing also includes items for NFTS, blockchain-based currencies, clothing, bags, physical and online stores, and even amusement parks.

With the trademark filing for YZYSPLY, it was assumed that fans would soon be able to buy Kanye West’s Yeezy shoes and clothing items through a brick-and-mortar outlet. Page Six reported that the filing was made by Mascotte Holdings, which West owns.

Meanwhile, having his own physical retail store could be a dream come true for West. Back in 2015, he already expressed his wish to set up his own store chain someday, and it seems that the time has finally arrived. In his interview with Vanity Fair at that time, Ye revealed his wish.

“I can see the wood in my head, this beat-up wood. I can feel the energy of the space,” West told the publication. “I have already embraced the moment of when I finally get to have my own store, which was always a dream of mine. So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”