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Mountain Dew, the soft drink brand owned by PepsiCo, produced an alcoholic version of its soda, and it finally hit the shelves this month. This is the highly-anticipated new drink as it is a soda but with a boozy twist.
As per CNN Business, the brand's Hard MTN Dew was made available on Tuesday, but it will only be in select stores in three states, including Iowa, Florida, and Tennessee. Boston Beer and Mountain Dew will eventually add more locations later this year so that more people will get to taste this new spiked product that is also said to be sugar-free.
The new Hard MTN Dew line was produced through the partnership of Boston Beer Company and PepsiCo. The former was granted the green light to turn Pepsi's soft drink brand into an alcoholic drink.
The beer company is launching this caffeine-free alcoholic beverage along with the Baja Blast range. The available flavors for purchase are black cherry, original, and watermelon. People can buy these Hard MTN Dew flavors in 24-ounce individual cans or in a mix pack of 12 with 12-ounce cans.
The new alcoholic drink has no sugar and has 100 calories per can. This can only be purchased by individuals of legal drinking age since it contains 5% alcohol by volume (ABV). Boston Beer Company will be rolling out the Hard MTN Dew in other states throughout 2022.
"The Boston Beer Company and PepsiCo share a passion for pushing boundaries and delivering innovative new beverages that meet the evolving demands of U.S. drinkers," The Boston Beer Company's chief marketing officer, Lesya Lysyj, said in a press release. "HARD MTN DEW delivers on the bold, citrus flavors of the soft drink fans know and love, now with an added bite of 5% ABV."
Meanwhile, the Mountain Dew brand is wholly owned by PepsiCo, but as part of its deal with Boston Beer Company, the beermaker will produce a new version of the beverage, and Pepsi's new entity, the Blue Cloud Distribution Inc., will be the one managing the wholesale operations including the sales, merchandising, and distribution of Hard MTN Dew.
