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Forrest Morgeson

Forrest Morgeson

Assistant Professor of Marketing, Michigan State University
Forrest V. Morgeson III is Assistant Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to EMBA and MSMR students. Dr. Morgeson’s past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI’s academic research and team of researchers, advanced statistical modeling and analysis, and the company’s international projects and licensing program.

Dr. Morgeson’s research focuses on customer satisfaction and customer experience measurement and management. His work also explores the impact of political identity on consumer attitudes and behaviors, the marketing-finance interface, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (3,657 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years Dr. Morgeson has served as a consultant to dozens of corporations and government agencies on consumer and citizen satisfaction topics and has delivered lectures and presentations in more than 50 countries around the world. Morgeson is regularly quoted and featured in print and radio media, including the Wall Street Journal, NBC News, CBS News, CNN, the Washington Post, The Hill, and Forbes, among others.

Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession

Nov 23, 2022 05:13 am UTC| Insights & Views Business

Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas. Industry groups are predicting another record year of retail...

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Economy

Hyatt buys Dream Hotel Group's hotel brands in multimillion deal

Hyatt Hotels Corporation is acquiring Dream Hotel Groups lifestyle hotel brands and management platform. This will add the latters Dream Hotels, Unscripted Hotels, and Chatwal Hotels to the Illinois-headquartered...

AMC Networks announces the departure of its CEO less than three months into the job

AMC Networks chief executive officer, Christina Spade, is leaving just three months after her assignment to the role. Her departure was confirmed by the company on Tuesday, Nov. 29, and she is stepping down amid its plans...

Apple Pay reportedly coming to South Korea soon

Apple Pay is reportedly arriving in South Korea but the exact date of launch has been confusing. Based on the reports this week, some media outlets stated it will be activated in the country on Nov. 30 but others said it...

Disney acquires MLB's stake in BAMTech streaming unit for $900M

Walt Disney Company acquires the remaining 15% stake owned by Major League Baseball (MLB) in its BAMTech streaming unit. The deal is said to be worth $900 million based on the filing with the U.S. Securities Exchange...

Primark investing over $100M in Spain to open new stores and hire 1,000 employees

Primark fashion retailer revealed its plan to spend $103.5 million or 100 million to launch new stores in Spain, which is its second-largest market. The company said on Tuesday, Nov. 29, that it will open eight stores...

Politics

Russia-Ukraine war: US top diplomat says Putin's attacks on Ukraine's energy infrastructure will not divide allies

United States Secretary of State Antony Blinken said that Russian leader Vladimir Putins continued attacks on Ukraines energy infrastructure would only further unite Ukraines allies. Blinken said that Putin was also...

Afghanistan: Afghan leader calls for elections to establish legitimate government

Afghan leader Ahmad Massoud called for elections to be held in Afghanistan. Massoud cited that elections to establish a legitimate government would help the country out of its current crisis. Speaking at a conference in...

South Korea: Chinese, Russian warplanes enter air defense zone

The South Korean military was forced to scramble its jets following a transit that took place in its air defense zone. The jets were scrambled when Chinese and Russian warplanes were identified to have entered the countrys...

US: Hakeem Jeffries elected as House Democratic leader

Democratic Congressman Hakeem Jeffries was elected as the new leader of the House Democratic Party, making history as the first Black man to hold such a position. Jeffries would succeed House Speaker Nancy Pelosi, who...

Science

S. Korean scientists detect antibiotic material in spider venom using AI

South Korean scientists have developed an artificial intelligence (AI)-based peptide detection model that can predict the antibiotic functionality of peptides antibiotic for hay bacillus, colon bacillus, staphylococcus...

Scientists test mRNA technology for universal flu vaccine

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Unilever explores the use of “cow-free” ingredients for ice creams

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S. Korean researchers develop wearable OLED that can cure jaundice in infants

Researchers from the Korea Advanced Institute of Science and Technology (KAIST) have developed a wearable green organic light-emitting diode (OLED) with a 470-nanometer (nm) wavelength that can cure jaundice in...

It was the first time scientists confirmed that nitrous oxide increases if nitrogenous fertilizers are used excessively for rice farming.

The excessive use of nitrogenous fertilizers for rice farming results in a sharp increase in the emission of nitrous oxide, the major greenhouse gas contributor, according to study by the Gyeonggi-do Agricultural Research ...

Technology

PS Plus downloadable games for December includes remastered ‘Mass Effect’ trilogy

December is going to be a good month for PlayStation Plus members now that Sony announced the lineup of new downloadable games at no additional cost going live next week. The list is headlined by the collection of...

Livspace launches 3 experience centers in Singapore

Livspace has launched three new experience centers in Singapore as part of its expansion in Southeast Asia. The three centers of the omnichannel home interior and renovation platform are located in Suntec City,...

Pixel 7a design will be identical to the Pixel 7 series as renders appear in a new leak

Although the Pixel 7a is not expected to launch until 2023, alleged renders revealing its design have already leaked before this year ends. And as many expected, it will likely look identical to Googles flagship phones...

Microsoft and Activision Blizzard merger gets unconditional approval in Serbia, concessions ‘likely’ to be offered to EU regulators

Microsoft is still facing immense scrutiny from regulators in most countries where it needs to gain approval for its proposed acquisition of Activision Blizzard for nearly $69 billion. But the company has reportedly gained...

NEC to build ¥33 billion global innovation hub near Tokyo

NEC Corporation will be constructing a 12-story global base for innovation with a floor area of roughly 50,000 square meters near Tokyo in March 2023 at around 33 billion. The provisionally named NEC Innovation...
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