
James Harden’s new Adidas signature shoe to drop as he is shipped to Philly
Feb 17, 2022 23:15 pm UTC| Economy Sports
Coincidentally, the Adidas Harden Vol. 6 in a Pulse Aqua colorway is ready to drop this Friday, February 18th on adidas.com after James Harden was shipped off to Philadelphia 76ers for Ben Simmons and other key pieces in...

Atlanta Braves digitally recreates ballpark to become first MLB team to join the metaverse
Feb 17, 2022 23:10 pm UTC| Sports Technology Economy
The Atlanta Braves digitally recreated its Truist Park home using Epic Games Unreal Engine technology to become the first Major League Baseball (MLB) team to enter the metaverse. Fans will be able to visit a...

F1 and Kindred Concepts partner on new racing simulation experience in London
Feb 16, 2022 22:25 pm UTC| Economy Life Technology Sports
Formula One has inked a long-term global license agreement with Kindred Concepts that combine simulation racing and gaming and offered as many as 30 venues worldwide across the next five years. The two firms would work...

NBA teams up with Teen Titans for special All-Star Slam Dunk broadcast
Feb 16, 2022 22:24 pm UTC| Economy Life Sports
The National Basketball Association (NBA) is teaming up with the Cartoon Network and its WarnerMedia sister Turner Sports for a special broadcast that highlights its All-Star Slam Dunk competition. Teen Titans...

McLaren F1 offers Roblox car racing experience
Feb 11, 2022 21:49 pm UTC| Economy Technology Sports
Formula Ones McLaren Racing revealed its metaverse activation with their new MCL36 car for the 2022 season via the Roblox video game. The car revelation was part of a broader McLaren rollout with Roblox. Among the...

Embrace your inner Winter Olympian: The art and science of enjoying exercise in the cold
Feb 08, 2022 03:35 am UTC| Sports
Lets face it: When most of us see the temperature outside fall to minus double digits, our first instinct isnt to gleefully run outside. I was no different. I was a sedentary kid who found my sport rowing relatively...

How snowboarding became a marquee event at the Winter Olympics
Feb 02, 2022 08:38 am UTC| Sports
The mass appeal of creative, youth-oriented events such as snowboarding and freestyle skiing at the Winter Olympics is a virtual case study of how the once radical can go mainstream. And while audiences have come to...