
Real Madrid stadium deal expects to bring close to $500 million per year revenue to Legends
Jan 31, 2022 23:44 pm UTC| Sports Economy Business
Experiential services agency Legends has struck a 25-year commercial partnership deal with Spanish soccer giants Real Madrid to manage non-sporting events at the clubs Santiago Bernabéu stadium. Legends is...

F1 races inch closer to a Las Vegas return
Jan 31, 2022 23:43 pm UTC| Sports Economy
Formula One races are increasingly looking likely to be held in Las Vegas with an announcement possibly made in the first half of 2022. Discussions with Nevada governor Steve Sisolak that began on October 2021 have...

LeBron James collaborates with Crypto.com for Web3 initiative
Jan 31, 2022 22:43 pm UTC| Economy Sports Technology Digital Currency
Loa Angeles Lakers icon LeBron James has signed a multi-year partnership with and cryptocurrency platform Crypto.com focusing on the decentralized Web3. The tie-up with the NBA star aims to give access to students and...

F1 extends Singapore Grand Prix for seven years
Jan 28, 2022 23:40 pm UTC| Sports Economy
Formula One has extended its contract with the Singapore Grand Prix for seven years, running until 2028. The Singapore Grand Prix first joined the Formula One calendar in 2008 with the series receiving US$35 million per...

TikTok inks title partnership Women’s Six Nations rugby tournament
Jan 28, 2022 23:34 pm UTC| Sports Economy
TikTok has signed a four-year partnership with the Six Nations international rugby union tournament, making it the first title sponsor of the womens championship now known as the TikTok Womens Six Nations. Each of the...

ASX to use Sportradar data to power fantasy game, Sports NFT Exchange
Jan 28, 2022 23:17 pm UTC| Sports Digital Currency Economy
Gaming startup ASX will use data from Sportradar to fuel its virtual sports trading platform, driving its fantasy game and also the Sports NFT Exchange. The ASX ecosystem is a peer-to-peer exchange that allows fans to...
Jan 26, 2022 04:41 am UTC| Sports
The International Olympic Committees (IOC) position on refugees is contradictory and confusing. The organization has its own Refugee Team competing at the 2022 Beijing Olympics. Its a relatively new initiative,...