
Mar 23, 2022 10:26 am UTC| Sports
March Madness is here, and basketball fans are making predictions: Who will be the Cinderella story of the college tournament? Which teams will make a run to the Final Four? And of course, which player is going to get hot...

FanCraze raises US$100 million in funding round involving soccer star Cristiano Ronaldo
Mar 22, 2022 23:52 pm UTC| Sports Economy Digital Currency Investing
FanCraze has raised US$100 million in a Series A funding round that included the participation of soccer star Cristiano Ronaldo and venture capital firms B Capital Group and Insight Partners. The round, yet to be...

Naomi Osaka gets equity stake, payments in digital currency as part of FTX ambassador deal
Mar 22, 2022 23:49 pm UTC| Digital Currency Investing Sports Economy
Japanese tennis star Naomi Osaka will get an equity stake and some payments in digital currency after agreeing to be a global ambassador in the cryptocurrency exchange platform FTX. Osakas playing apparel during...

Porsche names Emma Raducanu as brand ambassador
Mar 22, 2022 23:45 pm UTC| Economy Sports Business
British tennis star Emma Raducanu has been named brand ambassador of Porsche, joining her German rival Angelique Kerber, and ensuring her participation at the WTA Tours Porsche Tennis Grand Prix event. The deal also...

Adidas teams up with Vice Golf for new Stan Smith Golf shoe version
Mar 21, 2022 23:41 pm UTC| Sports Economy Business
Adidas collaborated with Vice Golf to introduce a limited-edition footwear model, the Stan Smith x Vice Golf, with colorways that it expects to speak to golfers everywhere. Inspired by Vice golf balls unmistakable...

Adidas to change 'mountain range' logo
Mar 21, 2022 22:13 pm UTC| Economy Business Sports
Adidas is tweaking its iconic Adi emblem by ditching the word Adidas that accompanies the three stripes, and by making the stripes a little closer to one another, though not noticeably. The new insignia is expected to...

HSBC to boost sports partnerships via the metaverse
Mar 19, 2022 15:35 pm UTC| Digital Currency Investing Sports
HSBC will establish a presence on The Sandbox metaverse platform to drive sports fan engagement in immersive virtual environments. The bank works with several major sports properties, including the World Rugby Sevens...