
F1 may discard Russian GP due to Ukraine invasion
Feb 25, 2022 18:28 pm UTC| Sports Economy Politics
Formula One could move or replace the Russian Grand Prix slated to take place on September 23 to 25 in its provisional calendar due to Russias invasion of Ukraine. According to Formula One, it has no further comment on...

Rakuten to offer J League NFTs
Feb 25, 2022 16:08 pm UTC| Sports Economy Digital Currency
Rakuten announced that it is rolling out the J League NFT Collection Players Anthem on its platform as it launched its NFT marketplace on February 25. The J League NFT collection will include images and graphics of...

Blockchain investments in sports sponsorship seen reaching $5 billion by 2026
Feb 24, 2022 23:04 pm UTC| Digital Currency Investing Sports
Blockchain companies investments in sports sponsorship are projected to reach US$5 billion by 2026, according to a 2022 global sports marketing report by analytics firm Nielsen. The report identified legitimacy and fan...

Two-time NBA MVP Giannis Antetokounmpo becomes WhatsApp’s first brand ambassador
Feb 24, 2022 22:59 pm UTC| Sports Economy
Milwaukee Bucks star Giannis Antetokounmpo has signed an endorsement deal with WhatsApp becoming the first-ever brand spokesperson for the Meta-owned messaging app. In announcing the partnership, the Greek-born National...

How sport can help young people to become better citizens
Feb 24, 2022 20:58 pm UTC| Sports Health
Most Australians have followed health advice to wear face masks and have COVID-19 vaccinations. Actions like these that benefit others are known in psychology as prosocial behaviours. In a COVID context, prosocial...

F1 extends US Grand Prix deal until 2026
Feb 22, 2022 22:37 pm UTC| Sports Economy Business
Formula One has extended the United States Grand Prix until 2026 after the previous deal worth US$25 million expired in 2021. Formula One CEO Stefano Domenicali noted that they are continuing to grow the excitement...

Puma emphasizes mental strength in inking partnership with chess GM Magnus Carlsen
Feb 22, 2022 22:37 pm UTC| Sports Economy Business
Puma inked a long-term with Norwegian Grandmaster Magnus Carlsen that would see the German sportswear brand create content and activations for chess enthusiasts and attract more fans to the game. The agreement also...