
Apple inks first Major League Baseball rights deal
Mar 09, 2022 22:37 pm UTC| Sports Economy Business
Apple has acquired Major League Baseball (MLB) rights in nine territories, including the US and Canada, in its first major move into live sports broadcasting. No financial details of the deal were reported. The...

NBA legend Michael Jordan's Solana-based HEIR launches '6 Rings' NFT collection
Mar 07, 2022 23:34 pm UTC| Digital Currency Investing Economy Sports
NBA legend Michael Jordan has launched his debut NFT collection following the announcement of his new Solana-based platform, HEIR. The first NFT collection launch, dubbed 6 Rings, is heavily inspired by Jordans six...

Adidas suspends kit supply deal with Russian FA
Mar 01, 2022 23:57 pm UTC| Sports Economy
German sportswear brand Adidas has suspended its US$14.4 million kit supply deal with the Russian Football Union (RFU), signed in 2018 and expiring at the end of 2022 long-term partnership. Adidas has been the kit...

Adidas to use €1.5 billion from Reebok sale in new buyback
Mar 01, 2022 23:57 pm UTC| Sports Economy
Adidas AG is planning a new share-buyback program amounting to up to 1.5 billion (1.68 billion) to return to shareholders the proceeds of the sale of Reebok to Authentic Brands Group (ABG). The sale of Reebok, which has...

Formula One's 2021 revenue surges 87% to US$2.14 billion
Feb 28, 2022 23:56 pm UTC| Sports Economy Business
Formula Ones revenues soared almost 87 percent to US$2.14 billion for 2021, according to the series owner Liberty Media. The operating income was US$40 million, compared to a US$444 million deficit in 2020. Revenue...

Major League Soccer to create metaverse environment for fans
Feb 28, 2022 23:56 pm UTC| Sports Digital Currency Technology
GreenPark Sports inked a multi-year partnership with Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) to create a metaverse environment that offers multiple fan universes. The social...

Adidas Skateboarding collaborates with Kader Sylla on Superstar ADV silhouette
Feb 27, 2022 23:26 pm UTC| Sports Economy Business
Adidas Skateboarding is collaborating with professional skateboarder Kader Sylla for a Superstar ADV colorway. The silhouette, which features a triple-black design and premium tumbled leather, marks Syllas first Adidas...