
UFC taps TMG to be official sports memorabilia distributor
Nov 09, 2021 23:11 pm UTC| Sports Life Economy
The Ultimate Fighting Championship (UFC) inked a deal to make The Memento Group (TMG) the global distributor of its officially licensed sports memorabilia. The new deal, which was brokered by agency giant IMG, sees TMG...

Zions Bank extends partnership with Utah Jazz that includes Adidas deal
Nov 09, 2021 23:11 pm UTC| Sports Economy Business
The National Basketball Associations (NBA) Utah Jazz has extended its long-time partnership with Salt Lake City-based Zions Bank, naming it as their official bank. In addition, the Jazz will provide Donovan Mitchells...

Le Coq Sportif collaborates with ramen chain for noodle-inspired sneakers
Nov 08, 2021 18:35 pm UTC| Life Sports Economy Business
Japanese ramen chain Tenkaippin is collaborating with French sports equipment maker Le Coq Sportif to release ramen-themed sneakers to celebrate its 50th anniversary. The collaboration sneaker, model LCS R800 Z1 TI,...

NBA to feature 75th anniversary theme in 40 Twitter spaces
Nov 05, 2021 23:32 pm UTC| Sports Business Economy
The National Basketball Association (NBA) will get additional content, including 75th anniversary-themed versions, to its 40 Twitter Spaces live audio feature in its extended partnership with the social media giant. The...

Atlanta Braves World Series conquest over Houston Astros averages measly 11.75 million viewers
Nov 05, 2021 23:31 pm UTC| Sports Business Economy
Game six of Atlanta Braves title-clinching match against the Houston Astros drew in 14.3 million viewers to push the Major League Baseballs (MLB) 2021 World Series average viewership to 11.75 million. The win gave the...

Nets star Kevin Durant spearheads US$200 million special purpose acquisition company
Nov 05, 2021 23:30 pm UTC| Sports Economy Business
Brooklyn Nets star Kevin Durant has launched Infinite Acquisition Corp, which focuses on buying companies across the sports, cryptocurrency, e-commerce, health, and food sectors. The special purpose acquisition company...

Houston Rockets inks multiyear Adidas deal that showcases Jalen Green
Nov 04, 2021 23:18 pm UTC| Sports Economy Business
The Houston Rockets have signed a multi-year partnership extension with Adidas that involves a short-form video project and monthly social media campaign featuring rookie Jalen Green. The short-form video is being...