
Nike files trademark applications to sell digital sneakers
Nov 04, 2021 23:18 pm UTC| Sports Digital Currency Economy Technology
Sportswear giant Nike filed trademark applications last week for selling digital versions of its swoosh logo -stamped sneakers, clothing, and other goods in virtual worlds, such as videogames or other online...

Nov 03, 2021 23:49 pm UTC| Sports Economy Life
A South Korean golf club that uses Japanese golf carts was called a hypocrite after announcing it will not allow customers arriving in Japanese cars such as Toyota, Lexus, Honda, and Infinity, to use its parking or cartage...

S. Korean baseball fans violate COVID prevention rules by screaming, chanting at ballpark
Nov 03, 2021 10:38 am UTC| Sports Business Economy
Many fans at Seouls Jamsil Baseball Stadium where the Korea Baseball Organization (KBO) wild card game was held on Tuesday were found to have violated disease prevention rules by shouting and chanting. According to the...

Horse racing metaverse allows trading of NFT thoroughbreds, stables, farms
Nov 02, 2021 23:42 pm UTC| Sports Digital Currency
Oly Sport announced a $2 million fundraising round as it builds a horse racing metaverse that allows users to own and trade NFT thoroughbreds, as well as their virtual stables and digital farms. The funding round, which...

Kobe Bryant leads athlete payouts at $400 million in BodyArmor sale to Coke
Nov 02, 2021 23:42 pm UTC| Sports Economy
The late Kobe Bryants estate is expected to receive more than $400 million from Coca-Colas acquisition of 85 percent of sports drink BodyArmor in a deal that values the company at $8 billion. The Lakers icon was among...

AC Milan rolls out 100 limited edition NFTs of win over AS Roma
Oct 31, 2021 23:44 pm UTC| Digital Currency Sports
Italian soccer giant AC Milan has launched NFTs on the fan engagement platform Socios.com on 31st October with 100 limited editions NFTs minted to commemorate its recent 2-1 victory over AS Roma. The NFTs will be...

Coke to buy 70% of sports drink BodyArmor for $5.6 billion
Oct 31, 2021 23:43 pm UTC| Sports Business Economy
Coca-Cola Co. is buying 70 percent of BodyArmor for $5.6 billion in a deal that gives it full control of the company and values the sports drink brand at about $8 billion. The shares that Coca-Cola would acquire are...