
US Soccer seals largest commercial agreement ever its history in Nike deal
Nov 11, 2021 22:51 pm UTC| Sports Economy Business
US Soccer extended its long-term apparel partnership with sportswear giant Nike dating back to 1995 in what it describes as the largest commercial agreement in its history. It added that the deal, reportedly for ten...

Golden State Warriors renew Rakuten patch deal
Nov 11, 2021 22:50 pm UTC| Sports Economy Business
The Golden State Warriors of the National Basketball Association (NBA) have extended their jersey patch sponsorship with Japanese e-commerce company Rakuten, which began in 2017. The original patch deal was reportedly...

NBA extends Migu partnership that would offer 5G broadcasting in China
Nov 10, 2021 23:35 pm UTC| Sports Economy Business
The National Basketball Association (NBA) has extended its partnership with streaming platform Migu, which would utilize 5G network and other related technology during live broadcasts and reviews and offer virtual reality...

UFC taps TMG to be official sports memorabilia distributor
Nov 09, 2021 23:11 pm UTC| Sports Life Economy
The Ultimate Fighting Championship (UFC) inked a deal to make The Memento Group (TMG) the global distributor of its officially licensed sports memorabilia. The new deal, which was brokered by agency giant IMG, sees TMG...

Zions Bank extends partnership with Utah Jazz that includes Adidas deal
Nov 09, 2021 23:11 pm UTC| Sports Economy Business
The National Basketball Associations (NBA) Utah Jazz has extended its long-time partnership with Salt Lake City-based Zions Bank, naming it as their official bank. In addition, the Jazz will provide Donovan Mitchells...

Le Coq Sportif collaborates with ramen chain for noodle-inspired sneakers
Nov 08, 2021 18:35 pm UTC| Life Sports Economy Business
Japanese ramen chain Tenkaippin is collaborating with French sports equipment maker Le Coq Sportif to release ramen-themed sneakers to celebrate its 50th anniversary. The collaboration sneaker, model LCS R800 Z1 TI,...

NBA to feature 75th anniversary theme in 40 Twitter spaces
Nov 05, 2021 23:32 pm UTC| Sports Business Economy
The National Basketball Association (NBA) will get additional content, including 75th anniversary-themed versions, to its 40 Twitter Spaces live audio feature in its extended partnership with the social media giant. The...