
Dallas Cowboys edges Chicago Bulls, LA Lakers as USA’s most fashionable sports brand
Sep 24, 2021 22:39 pm UTC| Sports Economy
The Dallas Cowboys of the National Football League came out as the most fashionable US sports team brand, with 16,428 tagged posts across Facebook, Instagram, and Twitter from August 2020 to August 2021. The data was...

Mercedes-AMG Petronas F1 team inks branding deal with Crypto Exchange FTX
Sep 24, 2021 21:37 pm UTC| Sports Digital Currency Economy
FTX Trading Limited has partnered with the Mercedes-AMG Petronas Formula One team for numerous race seasons in multiple branding campaigns. The exchanges logo will be featured prominently by both F1 cars and drivers and...
Colleges must choose whether to let athletes wear school gear for paid promotions
Sep 24, 2021 02:54 am UTC| Sports
Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company. About the same time,...

Russia's hockey group KHL and Binance to launch NFT cards
Sep 23, 2021 21:21 pm UTC| Digital Currency Sports
Popular Russia-based pro sports league Kontinental Hockey League (KHL) is launching an NFT marketplace dubbed KHL.cards to give fans a new way to enjoy the sport and connect with players. The KHL.cards is developed...

NBA NFT platform operator Dapper Labs raises $250 million to push value to $7.6 billion
Sep 23, 2021 10:55 am UTC| Digital Currency Sports Economy
Dapper Labs, which operates the digital basketball trading card platform NBA Top Shot, is now valued at $7.6 billion following a $250 million funding round led by Philippe Laffonts Coatue Management. Andreessen...

NBA's Philadelphia 76ers taps Crypto.com as jersey patch and NFT partner
Sep 22, 2021 18:46 pm UTC| Sports Digital Currency Economy
The NBAs Philadelphia 76ers have tapped Crypto.com as their partner for the jersey patch deal for the 2021-2022 season and on releasing a non-fungible token series. According to 76ers President Chris Heck, by weaving...

Nike retains top spot among most marketable sports brands for 2021
Sep 21, 2021 23:37 pm UTC| Sports Economy Business
US sportswear giant Nike has retained the top spot in SportsPros list of the Worlds 50 Most Marketable (50MM) brands, holding off challenges by rival sportswear brand and second-placer Adidas, Emirates, Santander, and Red...