
Kumho Tire renews sponsorship with Tottenham Hotspur after Son Heung-min inks 4-year deal
Jul 27, 2021 23:48 pm UTC| Sports Economy
Kumho Tire has renewed its sponsorship deal with English football club Tottenham Hotspur, first signed in 2016, after South Korean player Son Heung-min recently signed a new four-year contract with the team. Sons...

To watch or not watch? The Tokyo Games raises difficult questions for fans
Jul 24, 2021 05:50 am UTC| Sports
When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Forget the medals, the real game of the Olympics is soft power — and the opening ceremony is key
Jul 24, 2021 05:32 am UTC| Sports
The Olympic Games are often hailed as a neutral celebration of athletic achievement. The Olympic Games are not about politics, wrote the International Olympic Committee president, Thomas Bach, in the Guardian last...

Jul 24, 2021 05:15 am UTC| Sports
For the first time, surfing is on the Olympic stage. The surfing event will last for three days and has to run within the dates from July 25 to August 1. The reason for this window? Not all waves are created equal, and...

Tokyo Olympics: winning could become about managing COVID stress
Jul 24, 2021 05:11 am UTC| Sports
Olympism, the 19th-century philosophy of the modern Olympic Games, can be summed up as making the world better through sport. At its heart lie three values: excellence, friendship and respect. While encouraging people to...

Wavve to air Olympics to catch up with Netflix in S.Korea
Jul 23, 2021 23:53 pm UTC| Economy Sports
South Korean video streaming service Wavve is eyeing to boost its user base this summer by airing the Tokyo Olympics and catch up to market leader Netflix Inc. The Tokyo Olympics, which officially kick off Friday, may...

S. Korea's F&F to invest $350.5 million in TaylorMade Golf buyout
Jul 21, 2021 23:43 pm UTC| Sports Economy
South Korean clothing company FF is investing $350.5 million in subordinated equities and mezzanine instruments to back a proposed $1.8 billion private equity firm-led 100 percent acquisition of California-based golf...